• Dan Paterno

Virtue Labs is the new way to repair hair from chemical or mechanical damage.

Updated: Jul 12, 2019




A DIFFERENT WAY OF DOING THINGS

Virtue is built by a team of believers, optimists, and do-gooders. We put boundless stock in innovation. We sweat every detail. And above all, we strive to make a real, impactful difference, which means we only make products that deliver on what they promise.

Our commitment to our values drives every part of our business, from ensuring that all our products are cruelty-free to our level of care for our customers. Most importantly, we believe that social responsibility should live at the core of a company, so we support like-minded nonprofits and take a stand when it matters most.




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Tuesday 1 pm – 9 pm
Thursday 10 am – 9 pm
Saturday 10 am – 6 pm

Special appointments made as needed.


100 East Walton
Phenix Salon Suite #107, Chicago, IL 60611

(just a few stairs down from sidewalk level
next to Gaylord’s Indian Restaurant)