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The first of its kind, star ingredient Alpha Keratin 60ku is a pure, whole, human protein. The world is about to experience something incredible.


A fun & quirky Australian brand that doesn't pull any punches, but delivers on beautiful, cruelty-free and
eco-conscious results.

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With an extensive portfolio, this global color brand delivers exquisite results to beautify and improve the quality of the hair.

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In 2006, a small group of industry innovators identified an opening in the market; the lack of a viable alternative to the traditional straighteners being used in salons at the time.

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Brazilian Blowout is the only smoothing treatment asked for by name.