Virtue's unique approach to women’s hair loss delivers visible results you can feel good about. Supporting women’s hair growth with proven-to-work products.
With an extensive portfolio, this global color brand delivers exquisite results to beautify and improve the quality of the hair.
In 2006, a small group of industry innovators identified an opening in the market; the lack of a viable alternative to the traditional straighteners being used in salons at the time.
Brazilian Blowout is the only smoothing treatment asked for by name.
This is BIOMIMETIC HAIRSCIENCE
and it heals hair in just 4 minutes.