The first of its kind, star ingredient Alpha Keratin 60ku is a pure, whole, human protein. The world is about to experience something incredible.
A fun & quirky Australian brand that doesn't pull any punches, but delivers on beautiful, cruelty-free and
eco-conscious results.
With an extensive portfolio, this global color brand delivers exquisite results to beautify and improve the quality of the hair.
In 2006, a small group of industry innovators identified an opening in the market; the lack of a viable alternative to the traditional straighteners being used in salons at the time.
